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Introduction to AI in Small Businesses Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing Artificial Intelligence (AI) is transforming the way small businesses operate. It offers innovative solutions to enhance efficiency, improve customer satisfaction, and drive growth. In this blog post, we'll explore how small businesses c

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing It's not enough to simply tell customers to buy your product or service. You have to give them the "why" to pick you over the others. Marketing and branding. They kind of seem like the same thing sometimes, don't they? Start a conversation with anyone that doesn't work in the

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing When you're running a small or medium-sized business, every decision counts. You want to grow, but you also want to be smart about how you spend your resources. That’s why I always recommend taking advantage of a free consultation whenever it’s offered. It’s a golden opportun

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing When you think about your business, what is the one thing you want people to remember? That’s exactly what a key brand message does. It’s the heart of your marketing, the clear and compelling statement that tells your audience who you are, what you stand for, and why they sho

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In today’s competitive business environment, marketing is more important than ever. However, many businesses struggle to allocate sufficient budget or resources to develop effective marketing strategies. This is where no-cost marketing advice can make a significant difference

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In today’s competitive marketplace, understanding how to grow your business effectively requires more than just intuition. It demands a strategic approach grounded in proven business marketing insights. These insights help companies identify opportunities, optimize their mark

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In 2025, the marketing landscape continues to evolve rapidly, driven by technological advancements and changing consumer behaviors. Staying ahead requires understanding the latest marketing trends and tips that can help businesses connect with their audience more effectively.

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In today’s fast-paced market, understanding your customers and competitors is more important than ever. Businesses that leverage data effectively can make smarter decisions, optimize their strategies, and ultimately grow faster. This is where actionable business marketing tip

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In today’s competitive market, businesses need more than just a good product or service to thrive. They require a well-thought-out marketing approach that aligns with their unique goals and audience. Customized marketing plans are essential tools that help companies stand out

In today's fast-paced business landscape, understanding your market is crucial for growth. The right insights can drive your...

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing The Importance of Communication in Business One of the first steps in the research phase of my Strategy First Engagements is conducting customer interviews. I ask each client to provide me with a list of 5-10 of their customers. Then, I conduct one-on-one interviews with each

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing That "peace-out" is going to cost you. In today's competitive marketplace, the financial implications of losing a customer can be staggering. Customer loyalty is crucial, and when someone walks away, the consequences reach far beyond a simple dip in sales. Each goodbye impact

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Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In my role as the Category Platform Manager for OptiMax engines during the early 2000's, I was entrusted with the critical task of growing our market share and sales in key segments like Bass Boats and Walleye Boats. It was an exciting challenge that called for strategic visi

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing If you lead the marketing function for a consumer brand the subject of branded wearables and gear is an important one. The requests for a free hat, t-shirt, or other branded gear item are endless. The requests are so frequent, that as a marketing pro, you know that you need t

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing Storytelling is an essential part of human culture. It shapes how we connect with others and share our experiences. In brand marketing, storytelling serves as a powerful tool that helps companies engage their audience on a deeper level. But what does it take to master storyte

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing Running a small or mid-sized business comes with its unique set of challenges—especially when it comes to marketing. With limited resources, it's crucial to focus on cost-effective strategies that deliver real results. Here are some of the best marketing tactics to get your b

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In the fast-paced world of small and mid-sized businesses, having a clear direction is essential to growth and sustainability. This is where strategic planning plays a critical role. It’s not just about setting goals—it’s about creating a roadmap that guides your entire organ

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In the world of business growth, the terms marketing and sales are often used interchangeably—but they serve distinct functions, especially for small and mid-sized businesses striving to expand. Clarifying the difference between marketing and sales is essential for developing

Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In today’s competitive marketplace, crafting a compelling marketing strategy is essential for small and mid-sized businesses aiming to stand out. Two crucial elements that form the foundation of effective marketing are your Value Proposition and your Core Message. While often