Mark A. Klossner
Founder & Fractional CMO - Many Hats Marketing
John Deere
Mercury Marine
BOSS Snowplow
There's a better way to lead your marketing.
Many Hats Marketing exists for one reason: to give small and mid-sized businesses access to the kind of senior marketing leadership that's usually reserved for companies ten times their size.
I spent nearly 30 years as a marketing executive at some of the most recognized brands in the country — leading product launches at Mercury Marine, building high-performing teams at BOSS Snowplow, and developing marketing strategy at John Deere. I've launched dozens of products, rebuilt broken marketing systems, and learned what separates businesses that grow with intention from those that grow — or don't — by accident.
What I found, again and again, was that great marketing isn't complicated. It's strategic. It requires someone in the room who understands how all the pieces connect — brand, customer, channel, team, and budget — and who can align everyone around a clear plan. That person used to only be available to large companies with large budgets. I started Many Hats Marketing to change that.
Today, I work directly with founders, CEOs, and leadership teams at small and mid-sized businesses across the Upper Peninsula, Wisconsin, Illinois and beyond — bringing that same Fortune 500 experience to businesses that need it most.
"Great marketing leadership shouldn't only be available to big companies. That's why I started this." Mark Klossner, Founder
Small business owners are some of the most driven, capable people I've ever met. But most of them are wearing too many hats — managing operations, handling sales, running the books, and trying to figure out marketing on top of everything else. That's not a strategy. That's survival mode.
The Upper Peninsula of Michigan is a place I care about deeply. Local businesses aren't just economic engines — they're the backbone of these communities. When they struggle, everyone feels it. When they thrive, everyone benefits. I started Many Hats Marketing because I wanted to put my 30 years of experience to work for the businesses that need it — not just the ones that can afford a Fortune 500 marketing department
What I believe about Marketing
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Strategy before tactics. Every dollar you spend on marketing without a strategy is a dollar you're gambling. A clear strategy aligns your team, focuses your spending, and makes every tactic work harder.
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Trust is the only thing that compounds. In today's market, the businesses that win are the ones their customers trust. Everything in marketing should be building that trust — deliberately.
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Your customers already know what you need to say. The best marketing doesn't come from a conference room — it comes from listening to your customers. I always start there.
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Execution is where strategy dies or lives. A plan that sits in a deck helps no one. I stay involved through implementation — because that's where the real work happens.
How I Work With Clients
Step 1
Strategy First
We build your master marketing strategy before we touch a single tactic. This becomes your roadmap — and yours to keep.
Step 2
Lead Your Team
I step in as your fCMO — leading your internal team, your vendors, and your execution calendar as if I'm on your payroll.
Step 3
Build For Independence
I step in as your fCMO — leading your internal team, your vendors, and your execution calendar as if I'm on your payroll.
Rooted In The Community
Beyond client work, I stay active in the business community across the UP. I facilitate Leadership Academy training at Bay College and serve on local boards including the Iron Mountain Downtown Development Authority. I'm also a member of the Dickinson Area Chamber of Commerce — because building strong businesses and strong leaders goes hand in hand. If you're a business owner in this region, I'd love to connect.
Ready to take a hat off?
Let's start with a free 30-minute strategy conversation. No pitch, no pressure — just a real conversation about your business and where marketing fits.