FAQ

A fractional CMO (fCMO) is an executive-level consultant that provides marketing leadership to a business. An fCMO divides his/her time among multiple clients, allowing those clients to contract his/her services for a fraction of the cost of a full-time CMO, VP or Director.

The cost varies with the services you select. Pricing information is included on the Services page.

A fractional CMO contract is typically retainer-based. You and the fCMO agree on a monthly rate for services, with a clearly defined scope to avoid scope creep and set realistic expectations for both parties.

Contact Many Hats Marketing for a free consultation. We'll discuss your business needs and outline a path for collaboration. There's no obligation if you're not ready for a fractional CMO; we're here to help you solve your marketing challenges.

The duration of a fractional CMO contract with Many Hats Marketing varies based on client needs and project scope. Typically, contracts are available for 3, 6, or 12 months, with a 12-month contract recommended for long-term marketing strategies and implementation plans.

Marketing builds customer awareness, trust, and motivation through brand advertising and activities. It makes it easy for customers to contact you or your dealers and helps maintain relationships for repeat purchases and referrals. Sales, on the other hand, is transactional, focusing on completing purchases with interested customers.

A fractional CMO (fCMO) supports your marketing team by providing executive-level direction. They ensure your marketing strategy and implementation plan are executed efficiently, on time, and within budget. This leadership extends to both your internal team and external consultants.

Primarily, businesses with annual sales of between $500,000 to $10,000,000. However, services such as Leadership Training and Strategic Planning are for businesses of any size.

Yes, Many Hats Marketing works with clients located anywhere in the United States. Currently we have clients in Michigan, Wisconsin and Illinois. Most of the interactions with clients are done via telephone, video conference and email.