A fractional CMO (fCMO) is an executive-level consultant that provides marketing leadership to a business. An fCMO divides his/her time among multiple clients, allowing those clients to contract his/her services for a fraction of the cost of a full-time CMO, VP or Director.
A fractional CMO (fCMO) guides your marketing team by offering executive-level direction. They ensure your marketing strategy and implementation plan are executed efficiently, on time, and within budget. This leadership extends to both your internal team and external consultants.
A fractional CMO contract is typically retainer-based. You and the fCMO agree on a monthly rate for services, with a clearly defined scope to avoid scope creep and set realistic expectations for both parties.
The duration of a fractional CMO contract with Many Hats Marketing varies based on client needs and project scope. Typically, contracts are available for 3, 6, or 12 months, with a 12-month contract recommended for long-term marketing strategies and implementation plans.
