Services That Meet the Needs of Small Business Owners

Small Business Owners, we're here to help you be successful and to solve the problems that you encounter. We know that running a small business can be difficult (we own one too). We know that there isn't enough time in the day to do everything - and how that can keep you up at night. We are here to provide you with the type of services that are commonly needed with small businesses. It's more than just marketing. It's a partnership. Our services reflect what we feel and hear are the biggest needs for small business owners.

Product 1: Strategy First Engagement

We Create a Master Marketing Strategy for Your Small Business!

It's simple really - all of your marketing efforts must be aligned with a strategy - a strategy that aligns with your business goals. A strategy identifies your ideal customers and what influences them while making decisions about purchasing and outlines how to communicate with them.

What will a Master Marketing Strategy include? Everything:

Marketing and Brand Audit
Competitive Landscape (an overview of everything they are doing)
Client Interviews (these teach us so much!)
Development of your Ideal Client Personas
Development of your Core Message
A step-by-step plan for the Customer Journey (Know, Like, Trust, Try, Buy, Refer, Repeat)
Content Strategy (aligned with your ICPs, core message and Customer Journey)
Strategy Framing
Growth Priorities
Execution Calendar (a plan for the work needed to implement your strategy).

Fee: Starting at $5,000
Duration: 30-45 Days to complete

Once completed, this Marketing Strategy is yours and you can decide how to move forward with it. You can implement the strategy on your own or, you can move on with me via Product #2 FCMO Leadership (see below).

Product 2: fCMO Implementation of Your Strategy

Let's Implement that Awesome Marketing Strategy You Just Built!

We've built the Marketing Strategy with Product 1. Now it's time to go to work. This is where an fCMO really shines - and that's what you're paying for right?

Many Hats Marketing, as your fCMO, will lead:

The implementation of your marketing strategy via the Execution Calendar we created in Product 1.
Your marketing team. In many cases that can be a combination of internal people that are already doing your marketing and/or those marketing vendors you already work with - you know the ones doing you SEO, social media, web design and programming - those type of people. It could also be you - many times small business owners take on the marketing duties - and if that's the case, you are wearing many hats which can be stressful.
Organizational Strategy. This is the part that many businesses fail to execute. Nothing will hamper your success and burn your people out quicker than poor organizational strategy. We'll take a look at the work that needs to be done, assign ownership to who will do it, and then assess tools to empower them.
An assessment of AI tools to augment your marketing staff's work. We see what marketing tactics are important to your business. We see what they daily work tasks are for your people. Now, let's look at the amazing AI tools that are available to multiply their productivity. I also have an exclusive partnership with an AI tool that is considered one of the best at what it does - as such, I can create a Brand Bot for your business. It's a bot that is yours; you will own the software license for it and your team can use it long after we're done working together. The bottom line: These tools, when placed correctly, can help you minimize the number of people you need to have on staff to execute your marketing strategies and activities.

Fee: This is a retainer fee structure - starting at $5,000 per month.

Note: The creation of a Brand Bot is a separate project for a separate fee. Why? It takes the better of a month to complete.

Duration: We can contract for a 3 or 6 month time period - or even longer if you like what you see :)

Product 3: A Marketing and Brand Audit

Its a look at how your marketing is doing - and how you can improve it.

For small business owners, this is a budget friendly way to have us examine your current marketing efforts.

What will a Marketing and Brand Audit Include:

TOPA (total online presence audit) of your marketing efforts in the digital space
Competitive Landscape (an overview of everything they are doing)
Development of your Ideal Client Personas
Development of your Core Message
A report of findings and recommendations for future actions

Fee: $1,500
Duration: 15-30 days

Product 4: fCMO Executive Coaching

Put our experience to work for you.

From Leadership Training to One-on-one coaching, we can help develop your people and guide them as leaders. As small business owners, you probably know that developing your people is something you need to do, but you probably don't have the resources to do it. People are your most important asset, and working with them on their development will keep them engaged and help with retention.

Leadership Training

We develop a leadership training course specifically for your business.
We facilitate the course for your team.
Topics can include:
- The Definition of Leader
- The Responsibilities of a Leader
- The Ideal Traits of a Leader
- Emotional Intelligence
- Servant Leadership
- People development tools
- Handling difficult conversations
- Any other subjects you'd like to include.

Fee: There is a fee to set the course up initially and then an hourly fee to facilitate the course with your staff.

One-on-one Coaching

From difficult conversations to career guidance and employee development, we can help guide your employees on the path to success. Giving them access to an experienced voice is invaluable. We'll speak with them to understand what they want to accomplish and then guide them with advice, actions and a plan to be successful.

Fee: $175 per hour

Duration: As needed

S.W.O.T. Analysis Workshop

This tried-and-true analytical tool can help your team analyze your business to identify Strengths, Weaknesses, Opportunities and Threats. The conversation that occurs during these workshops helps build team alignment and can help to facilitate teamwork with your staff. It's a great way to start a strategic planning process.

We facilitate a S.W.O.T. Workshop with your team from start to finish.

Fee: $1,500

Duration: A SWOT generally takes a full day.

Product 5: A3 Business Strategy Development

Your Business Strategy On One Piece of Paper...

The A3 Planning Tool gives you the ability to create a one-page business strategy that is visual by nature. It helps you define the most important business objects, goals, missions, visions and sharing it across your organization - which promotes team engagement and "ownership" of the strategy. With elements like the traffic light diagram, quarterly review of your A3 is time efficient. Simply stated, when utilized correctly, the A3 keeps your business on track throughout the year.

What an A3 Project Will include:

Development of a "Master" enterprise Strategy which sets the course for the organization.
Development of "Supporting" A3s, which apply to functional areas in the company
Coaching of your team on how to build the content of the A3
The strategy for utilizing the completed A3s throughout the year.

Fee: There is a fee for set-up of each template. Then an hourly fee for coaching on their development.
Duration: TBD - depending on skill level and engagement intensity of your staff.

Get a Quote

Contact me for a quote on any of the services listed.