Written by Mark Klossner, Founder & Fractional CMO, Many Hats Marketing - nearly 30 years in marketing leadership at Fortune 500 brands including, John Deere and Mercury Marine. About Many Hats Marketing In the fast-paced world of small and mid-sized businesses, having a clear direction is essential to growth and sustainability. This is where strategic planning plays a critical role. It’s not just about setting goals—it’s about creating a roadmap that guides your entire organ